Europeans are investing in the UAE looking to use their stronger Euro as the dollar declines, taking the UAE dirham with it, Gurjit Singh, Sorouh's chief property development officer, stated at an investment conference in Abu Dhabi.

A five-fold rise in oil prices in the past six years has boosted Abu Dhabi's economy and low interest rates have fuelled investment in real estate. Average residential real estate prices range between Dh1, 300 and Dh1, 700 per square foot. Europeans buying residential property in Abu Dhabi account for between 8% and 12% on the emirate's real estate market. Sorouh is developing real estate projects in Abu Dhabi worth Dh40 billion.