UAE. Al-Dua’a Holdings, a UAE-based property development, advisory and
real estate investment company, today announced the launch of The
Plaza, its AED 500 million (US$142 million) project, a mixed-use
development comprising offices, residential and retail elements
designed to reflect the sustainable development needs of Dubai.
The project has been designed by Toni Ashai, a celebrated architect
from California US, who has gained recognition by designing high and
luxury projects in Dubai. The consumer finance is available up to 85%
for the clients of The Plaza by Al-Dua’a from Al-Noor Islamic Bank, one
of the largest Islamic Banks in the world.
Strategically located in the heart of 'New Dubai' and minutes away
from Dubai Central Metro Station, The Plaza, is within easy reach of
world-class restaurants, five-star hotels, golf courses, beaches and
luxury shopping centres. It is also nestled among the high-end
residential developments in Dubai such as Emirates Hills, the Dubai
Marina, Jumeirah Islands, Golf estates and Dubai-land.
The residential area of the project features excellent schools,
medical care centers and hospitals. It also offers families the best
and safest environment featuring lavish green gardens, children’s play
areas, parks, jogging track, playgrounds and in-door parking. The
commercial area boasts day-care centres for working parents, health
clubs, a business center that provides conferences and meeting rooms,
secretarial support, virtual-office option, wireless internet and video
conferencing facilities.
The Plaza also provides executive apartments and suites for
short-term accommodations for guests, eliminating the need for finding
hotel rooms and arranging transportation to and from the office. In
addition, the retail area of The Plaza offers the most renowned brand
names of shops, cafes, boutiques, restaurants, travel agencies and
beauty saloons.
“We in Al Dua’a Holdings took the mission to redefine the lifestyle
property concept in Dubai by offering a unique combination of
residential and commercial spaces to anyone looking for a high-quality,
deluxe living or working environment,” said Noreen Khan, Marketing
Director of Al-Dua’a Holdings.
“We believe that this distinct
mixed-use approach which meets the highest standards of quality in
planning, design and construction, will set a new benchmark in the
designing of residential and commercial spaces in Dubai.”
Historically, most urban structures were developed as mixed-use
buildings, with the street level devoted to business and trade and the
upper floors allocated for residential use. This form of urban
architecture flourished when modern planners decided that the future
should be represented by a division between residential neighborhoods
and the workplace.
But in the last few years, mixed-use buildings started reappearing
presenting a new challenge to the construction industry from the point
of view of sustainability. According to mixed-use and sustainability
experts: “Mixed-use buildings can cut energy consumption and
climate-change emissions by reducing the suburban spread of cities and
reducing the need for extensive transportation and infrastructure
networks.
Mixed-use developments also fulfill many smart growth goals by
improving the balance of jobs-to-housing and creating a healthy
neighborhood where residents can take care of their daily needs without
having to drive elsewhere. Mixed-use development can also create a
sense of identity in a neighbourhood by transforming increased density
into a village or neighborhood centre.
“The Plaza concepts allow the residential and executive tower
occupants to maximize a healthy and convenient lifestyle by using
health club and recreation facilities located on the podium. It will
also provide easy access to green space, entrainment and exclusive
shopping services in the exclusive lifestyle retail mall,” explained
Khan.
“One of the project’s key goals is to create an estate
which will offer a superior, more enjoyable semi-rural lifestyle. We
also aim to minimize automobile use and energy consumption wherever
possible.”
In addition to The Plaza, Al-Dua’a Holdings, which was established
in 2007 in Dubai, has launched two other quality projects: Al-Dua’a
Marina which offers luxurious apartments and town houses, and Al-Dua’a
Garden, which features wide open spaces, landscaped gardens and
waterworks.
Al-Dua’a Holdings’ most ambitious which will be launched in March
2008 is Al-Dua’a World Islands, which is being uniquely designed to
match the vision of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice
President and Prime Minister of the UAE and Ruler of Dubai, for The
World, the iconic Nakheel project offshore from Dubai's Jumeirah
district.
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