DLC all set to award infrastructure deal

Dubai Lifestyle City (DLC), a Dh2.5 billion unique lifestyle project, is all set to award a Dh60 million contract for the infrastructure development of the project in the coming weeks, a top company official said. "We have shortlisted four Dubai-based contractors currently and will finalise one of them for the next stage of development of our project," Mashook Seyed, executive director, DLC, told The Business Weekly.

Located in Dubailand, the major development that is all about themed clusters, DLC is developing the project in collaboration with international partners like JW Marriott, IMG Sports Academies, Microsoft and Cisco to facilitate the emergence of a multicultural community on a 95-acre stretch of land.

The developer, which has received a good response for the project and has sold out nearly 50 per cent of the project, recently acquired the Madagascar Island in the upcoming The World project.

"We plan to have an extension of DLC there and will link the members club of the Lifestyle City in the new project at The World, so that residents can also get an opportunity to go the island and spend a day or two there," Seyed said.

DLC is the first JW Marriott-branded residential property worldwide and the presence of JW Marriott will provide the project high standards in operations and services. "It will give the project an exquisite environment, approachable elegance and attentive service," he added.

Branded villas
As part of the agreement, all the villas and 'villettes' will be branded as JW Marriott Residences and the hospitality giant will take care of the full gamut of the housekeeping operations for residents who choose its services.

Besides, JW Marriott will run three separate, yet integrated, lodging facilities to cater to the requirements of the visitors to the city.

The 170-room JW Marriott Hotel, the 152-room Courtyard by Marriott and the 46-unit Marriott Executive Apartments, will cater to the needs of the visitors to DLC.

Seyed said that the various facilities within city will be digitally connected. "We have signed an agreement with Microsoft and Cisco to implement a concept of e-living - electronic living or easy living," he added.