uae. the first direct selling exhibition & conference ever to be
held in the middle east has chosen dubai as its venue. direct selling
which involves over 60 million people around the world will be at the
centre of discussions during the direct selling conference and
adjoining exhibition in may 2008.
with part time work now becoming legal in dubai, direct selling can
give many people the opportunity to earn extra income, especially women
and students.
direct selling also known as multi level
marketing, is the sale of a consumer product or service,
person-to-person, away from a fixed retail location, which has become a
large part of the economy in many countries. in japan, sales through
direct selling reach us$22.4 billion annually, while the us holds the
record with us$30.47 billion.
“direct selling is a multi-billion
industry, which has not been exploited in this part of the world.
bearing in mind that 85% in the business are women, i think we will
have considerable interest from women here," said niousha ehsan,
marketing manager, direct selling festival.
direct selling
offers flexible work schedules and does not require any particular
level of education, experience, financial resources or physical
condition, which makes it very appealing to people who want to be their
own boss. direct sellers are independent contractors who can work
part-time or full-time, they set their own goals and determine how to
reach them.
during the conference industry experts such as professor charles
king, tim sales, dr ellie drake and benjamin tan, founding member of
direct selling association of singapore, will discuss opportunities and
will provide sales, marketing and personal development trainings for
interested entrepreneurs in the middle east who want to join this
growing industry.
in today’s world, products and services are mainly sold through
enormous marketing and advertising campaigns after passing certain
channels of distribution. this method involves high costs which the
customers need to cover later in the form of high-prices.
these
products and services are marketed to customers by independent
salespeople. products are sold primarily through in-home product
demonstrations, parties and one-on-one selling. it’s driven mainly by
the power of word-of-mouth advertising, which has proved to be the most
effective over the years.
