UAE. Emaar Hospitality Group, the hospitality & leisure business
subsidiary of Emaar Properties, has launched a five star premium global
brand of world-class hotels and resorts, The Address Hotels &
Resorts. The Address will roll out this year with the opening of
flagship hotels in Downtown Burj Dubai and Dubai Marina. The Address
will progressively operate four brand extensions offering distinct
experiences within the Resort, Retreat, Urban and Business categories.
Mohamed Ali Alabbar, Chairman, Emaar Properties, said: "The Address
will be a prime driver in our global expansion in the hospitality
business, and is a key component of our business integration strategy.
The Address is our tribute to the global hospitality sector, in which a
commitment to service makes the true difference."
Following the launch of The Address, Downtown Burj Dubai; The
Address, Dubai Mall; and The Address, Dubai Marina, Emaar plans to
unveil more properties in key markets in the Middle East and North
Africa region, the Indian Subcontinent, Asia, Europe and America within
the next ten years.
Marc Dardenne, CEO, Emaar Hospitality Group, explained: "The Address
is a premium hospitality brand with a focus on service excellence,
quality product and contemporary design. We have adopted a 'one size
fits one' approach that creates a shift from feature-focused to
benefit-focused hotels."
With the brand philosophy of 'Where Life Happens', The Address will
target corporate, leisure and group travellers. More than 100
international professionals have joined The Address team already, with
more recruitments to follow. "Following extensive training to these
professionals, we have created a smart roster of hospitality offerings
including several first-of-its-kind dining concepts," said Richard W
Riley, Managing Director, Emaar Hotels Management.
The Address will leverage on the lifestyle attractions around the
properties, thus offering new experiences for customers in convenient
proximity. For local residents, Emaar's hotels will offer some of the
finest food & beverage options and leisure outlets.
The Address completes Emaar Hospitality Group's portfolio as a
full-service hospitality company. With total assets of development
value US$1 billion (AED 3.67 billion), Emaar Hospitality owns and
manages a diversified portfolio of hotels, serviced residences, golf
resorts, polo and equestrian club, recreation clubs, and the Dubai
Marina Yacht Club and Marinas.
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