Masdar aims to build 'greenest city'

The World Wildlife Fund and Masdar, an Abu Dhabi energy company, have developed a plan to deliver the world's 'greenest city.' Masdar City will be the world's first zero-carbon, zero-waste, car-free city, aiming to exceed the 10 sustainability principles of 'One Planet Living,' a global initiative launched by the WWF and environmental consultancy BioRegional.