UAE. SAP Middle East North Africa (MENA), a subsidiary of SAP, today
announced that Dubai-based Bonyan international Investment Group has
selected SAP software to support its next wave of business process
innovation. With projects that are defining the architectural landscape
of Dubai and the region, the company is making its mark as one of the
Middle East’s top real-estate developer, sales, marketing, financial
investment and advisory companies.
UAE. SAP Middle East North Africa (MENA), a subsidiary of SAP, today
announced that Dubai-based Bonyan international Investment Group has
selected SAP software to support its next wave of business process
innovation. With projects that are defining the architectural landscape
of Dubai and the region, the company is making its mark as one of the
Middle East’s top real-estate developer, sales, marketing, financial
investment and advisory companies.
The company is now deploying
SAP Business Suite applications to create a ‘real-estate aware’
business management system, which can provide better customer service.
SAP solutions will empower Bonyan employees, providing them with better
tools to perform their jobs, translating to a more efficient work place
and align the company’s various group divisions through a single IT
strategic solution.
Bonyan Group is a real-estate developer
with special focus on international investments. With offices in Abu
Dhabi, Amman, Beirut, Doha, and Dubai, Bonyan has established itself as
a niche luxury property developer. The group’s main activity is the
development of real-estate projects through ownership, partnership, or
as developer consultants. The Rose Tower in Dubai, considered the
world's tallest hotel apartment building, and The Lagoon in Qatar with
its unique design, are some of Bonyan’s signature projects.
The property developer needed a unified business process platform to
enable better collaboration with its partners and customers and
facilitate processes across all aspects of financing, human resources,
material management, project management systems and investment
management. The company chose the latest release of SAP’s flagship
enterprise resource planning (ERP) application SAP ERP and SAP Customer
Relationship Management (SAP CRM).
“The regional real-estate market is experiencing phenomenal growth,” said Abdullah Atatreh Chairman of the Board Bonyan Group.
“With
business interests spread across the region, Bonyan required a
comprehensive enterprise management solution that is also ‘real estate
aware’, enabling us to gain a consolidated view across all of our
operations. SAP has the best-suited solutions and industry expertise to
help drive ongoing innovation and better collaboration with our
customers and partners.”
SAP ERP and SAP CRM will support Bonyan’s sales function process,
lead generation and management, issues related to customer services,
and all HR functions. Business intelligence is quickly moving from
providing strategic and tactical decision support to playing a vital
role in the heart of operational processes.
“Bonyan Group can now substantially develop its business, backed by
industry specific best practice solutions from SAP,” said Rami Amkieh,
Sales Manager, SAP Middle East and North Africa. “SAP drives innovation
and business change, and with the implementation of SAP solutions,
Bonyan can now move forward to become a truly global brand.”
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