The
ranking prompted tourism guidebook and online portal Eye of Dubai to
announce that it would intensify its strategy to boost travel and
tourism in the UAE to leverage the results of the World Economic
Forum's (WEF) first annual Travel and Tourism Competitiveness Index
(TTCI), based on market intelligence by Madar Research.
With
an overall score of 5.09 out of 7, the UAE outranked its counterparts
in the Arab world and performed best, rating third, for 'national
perception of tourism'.
The
UAE was also highly ranked in the indicator measuring 'safety and
security', at 10th place, deeming the UAE safer than countries such as
the United Kingdom, which is placed 44th, and the 45th-placed United
States of America.
"The
excellent performance that the UAE has achieved speaks well of our
efforts to promote the country's tourism environment, particularly in
Dubai. With its very diverse population, tourism in a sense has become
a way of life in the UAE, a key feature that Eye of Dubai has been
aggressively trying to promote.
“We
are also very pleased that the WEF has recognised the country's
positive national perception of tourism," said Abdullah Al Harbi, CEO,
Eye of Dubai.
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